Big Data

Big Data refers to large and complex datasets that are difficult to process and analyze using traditional data processing tools. The term encompasses not only the volume of data but also the velocity (the speed at which data is generated and processed), variety (the different types and sources of data), and veracity (the reliability and accuracy of the data). Big Data is characterized by its capacity to reveal patterns, trends, and insights through advanced data analytics, machine learning, and data visualization techniques. Organizations leverage Big Data to drive decision-making, optimize operations, personalize services, and create new business models, making it a crucial aspect of modern technology and business strategy.